{Framing}
2.28.11

Sometimes I overlook the importance of framing.
I put a lot of time into concepting and creating art,
but not so much time on the presentation of my work.
I am learning that presentation is possibly just as important as the actual art itself*.
In a sense it’s very akin to branding and the fact that everything you put out in the world
speaks greatly about your work. If you have great work but display it in a sloppy manor,
people will associate your work with sloppiness. However, if you display your work with intention and creativity,
people will think all the more highly of your work and be inspired by your ingenuity.
This is something that I hope to put into better practice with my work.

For years I’ve been wanting to do something great with these
rusty cracked-glass paint-chipped windows from my old house
and I finally have the perfect project for them - my flower skirt photographs.
The strong straight lines of the window frames are a great
juxtaposition to the soft and whimsical photographs.

The flowers in the photos,
the woman at the window,
the weathered window frame...
it all blurs the lines of the indoor/outdoor worlds.

I also love the position of these images on the wall:
right next to the window where the photographs in them were taken.

And everything comes full circle.

*This concept also applies in many areas of life such as how food presentation effects the enjoyment of a meal,
gift packaging effects the perception of what’s inside, outfits and accessories give people the first clue
about someone’s personality, home decoration can either make people feel welcome or make them feel uncomfortable.

A few days ago I had a group of people over to make collages and it was fascinating that even how people placed
and presented their images on the page spoke as much about their personality as the actual images they chose.